ABOUT ASSG
IT'S WHAT I'VE BEEN BUILDING MY WHOLE LIFE.
I JUST FINALLY GAVE IT A NAME.
Aguilera Strategic Sales Group was built from decades of real-world experience connecting products, people and opportunities.
BUILT FROM EXPERIENCE. NOT FROM A BUSINESS PLAN.
ASSG didn't begin in a boardroom. It was built on the road.
Through decades of sales, distribution, product development and entrepreneurship, I've learned that successful business rarely starts with a spreadsheet. It starts with understanding people, recognizing opportunity and being willing to show up.
I've spent my career building relationships, introducing products, developing brands, solving problems and finding ways to get good ideas into the hands of the right people.
Eventually, I realized those weren't separate chapters of my career. They were the foundation of ASSG.
WHAT ASSG BELIEVES
Relationships create opportunity. Experience recognizes it. Execution turns it into results.
RELATIONSHIPS FIRST
Business starts with people. Trust creates opportunities that transactions alone never will.
EXPERIENCE MATTERS
Real-world experience helps identify problems, opportunities and practical solutions before they become expensive lessons.
EXECUTION COUNTS
Ideas don't move themselves. ASSG connects the people, products and resources required to turn opportunity into action.
Dewey Aguilera - Founder & Principal
Dewey Aguilera has spent decades helping build brands, develop products, create marketing programs and connect businesses with the people and opportunities needed to grow.
As the founder of Team Bolt-Ons, he built and managed a brand that has endured for more than 26 years, developing apparel, merchandise, event materials and grassroots marketing programs from the ground up.
That experience — combined with years in sales, distribution, automotive aftermarket, product development and relationship-driven business - became the foundation for
Aguilera Strategic Sales Group.
SELECTED BRAND EXPERIENCE
Before ASSG had a name, the work was already happening - helping brands develop products, merchandise and marketing programs built to grow.
TEAM BOLT-ONS
KING SHOCKS
EXTREME PERFORMANCE
ULTIMATE SANDCAR CHALLENGE
STAY LOADED APPAREL
CALIFORNIA ACCESSORIES